When it comes to well-known fashion brands, Fashion Nova is right up there with some of the oldest and most well-known names in the business. Not only did the company become successful quickly, but it also built a brand that people know and trust. Even though they only started selling online in 2013, Fashion Nova has built a level of customer loyalty that is rare for new businesses.
What’s the key to their skyrocketing success? Even though Fashion Nova makes clothes, accessories, and beauty products, its main goal isn’t to make the best clothes on the market. Instead of making “it” clothes, they’ve chosen to build an “it” brand that customers and “it” people can trust.
The women’s clothing customer with the fastest growth is all about one thing: the customer. CEO Richard Saghian has made Fashion Nova a successful brand by putting the customer first. Saghian learned the value of customers by watching his father run his own stores for women. He started his career with the goal of giving customers the same value he had learned from them.
Fashion Nova is a great example of how to build a brand from the ground up. Instead of focusing on making more money and selling more, the company has worked hard to create a brand that is useful and focused on the customer. They use every chance they can to keep customers coming back, which they do in a number of ways.
Most fashion brands spend a lot of time, money, and effort making sure their products are the best they can be. Once the product is perfect, they put even more time, money, and effort into marketing and sales. They use all of their resources to stay ahead of trends and squeeze every last penny out of each product they make and sell. While other brands go through this time-consuming process, Fashion Nova has used their resources to make their brand better. The decision to go in a different direction has paid off in a big way.
So, what has Fashion Nova done to break down barriers, succeed by being different, and build such strong customer loyalty? Here are a few examples:
1. They are aware of who they are.
The best way to make a brand successful is to decide how you want customers to feel and do everything you can to make that happen. Fashion Nova is a global fashion brand that focuses on making high-quality, affordable clothes and making sure customers are happy. They want their clothes to make people feel as good as they look, and they have done just that. They not only make a lot of different choices, but they also put out hundreds of new products every week. By posting 30 customer photos every week to their huge social media following, they don’t just show customers how much they care about them as individuals.
2. They’ve left a mark.
Fashion Nova is a brand that encourages its customers to be their own fashion icons. They’ve decided what they want to be known for, and they take steps to make that happen. They have opened doors for thousands of influencers and given nano-influencers the chance to shine in front of millions of followers. Fashion Nova doesn’t just sell products that make its customers feel good about their style. They give people a place to show off their own style and encourage them to do so.
3. They are interested in their audience.
Getting to know your audience is the first step to building a successful brand. You need to know what your customers like and what they need. Over the years, that’s what Fashion Nova has done. Even though their products appeal to women who don’t fit standard sizes, they have worked hard to make sure there are options for everyone. Their move into men’s and plus-size clothing shows that the brand is serious about reaching more people.
Fashion Nova also uses online influence and network marketing to its advantage. They want everyone, not just famous people and big influencers with a lot of followers, to become a #NovaStar. Anyone, including Fashion Nova, can become an influencer. The nano-influencers are making a huge statement when their social media following grows by 10% each month. It shows that they value each and every one of its customers and sends a clear message that Fashion Nova is a brand that cares about its customers.
4. Their presence on the Internet has grown.
In 2006, a brick-and-mortar store opened in Panorama City, California. Since then, it has grown into an online store with customers all over the world. Fashion Nova used the power of social media before other companies were ready or willing to do so. Even though they still have five stores in malls all over Southern California, their huge success has come from being online. They have used professional models, A-list celebrities, local influencers, and regular people with less than 1,000 followers to sell and promote their products. As their brand grew, they kept interacting with their fans, which helped them build the most loyal online following you’ll ever find.
It’s impossible to beat this brand.
Fashion Nova has always put its customers in charge. Because of their call for collaborations from any and all influencers, a tribe of people who are passionate about moving the brand forward has formed. Saghian has made it clear that influencers are at the heart of Fashion Nova’s successful marketing plan, no matter how small or big they are. Fashion Nova has made a movement that has reached tens of millions of people by letting all influencers in, no matter how big their social following is.
What started out as a dream to make customers feel like a million bucks without breaking the bank has turned into a successful brand that women all over the world love. If you think 17.3 million followers is a lot, wait until you see where this brand is going. With the release of Fashion Nova Curve and Fashion Nova Men, the brand has only begun to show what it can do. While everyone else was trying to make the hottest new clothes on the market, Fashion Nova was building an unbeatable brand. If you ask anyone who has a lot of weight in the fashion world today who is in charge, they will all say that Fashion Nova is “IT!”
