Want to plan your next fashion show for the coming season but don’t know where to start? Stop looking. Everyone knows how hard it can be for a brand coordinator or organizer to promote their newest collection and get it in front of the eyes of the fashion community. But with these five easy steps, you can make sure your show is not only successful but also memorable.
1. Pick a venue.
The first step in planning a star-studded fashion show is to carefully choose a location that fits your collection and vision. In the past few years, we’ve seen brands like John Elliott use outdoor skateparks, Yeezy uses Central Park, and Fendi uses the Great Wall of China. These were all creative choices that showed your show doesn’t have to be a certain shape or size.
A venue can be as small as an apartment or as big as a whole ballroom, but as an organizer, it’s important to know what will make your collection and brand look good. Start by looking for local venues that have hosted similar events in the past. If that doesn’t work, don’t be afraid to use the Internet.
There are a lot of websites, like Venuemob and Cvent, that can help you find the perfect place to put on your show. These sites can give you important details like the size of the event space, the number of people who can attend, and even pictures of the venue that can help you see how the runway could work.
2. Choose models.
After you’ve chosen your venue, it’s time to put together your collection and find models to show it off. It’s important to keep in mind that these models will change how the line works. Try to find models who will stand out on the runway and give a piece of clothing a unique meaning that people will remember.
A sign of success is being able to make a clear link between a model and an item of clothing. Choosing models who are different or stand out is a great way to add flair to your show. Also, make sure to start looking for models as soon as you can! Booking models can take a long time, so if you’re ahead of the curve, you’ll have a better chance of getting good talent.
- Check out this article for more tips on how to find models.
3. Decide on a theme and what to wear.
The clothing you want to show off from your line seems to be the most important part of the event. In a sense, this is what you’re showing the world, so think carefully about what you want to show from the collection on the runway.
These creative choices are what can make or break your fashion show, whether it’s your favorite piece or an interesting collaboration with another designer. Also, making a theme out of the clothes you wear can help the show stand out and be more memorable.
Sometimes this is easy, like when it’s a certain time of year, but finding any way to tie all your work together can make your show a huge hit.
4. Create a setting
Setting the mood and choosing a theme are both important parts of making a fashion show an “experience.” Depending on your theme, think about things like the music, lighting, stage production, where people will sit, and the overall feel of the venue.
If you want to show off a summer collection, for example, you could add upbeat music, warm lighting, and flowers to the show to make it feel more complete. Try new things! This is your chance to change how the show is seen, so feel free to try out different ideas and think of other things you think your audience might enjoy.
5. Market, promote, and organize
As soon as you know everything about the show, you need to start promoting it. Entering social spaces with specifics and maybe some colorful images is a great way to start spreading your brand name and theme.
If you want to organize an event well, try using online platforms for event ticketing to host information about your show or even sell tickets. Making event pages is very helpful for people who want to find out more, RSVP, and tell their friends about the event.
Making other marketing plans is another great idea. If you have the money, putting up a lot of posters or even billboards is a great way to get your show and message in front of a lot of people.
- Contact us if you want to know more or if you want to book models.
